Our core values are the fundamental beliefs and behaviors that shape the way we work together, how we serve our customers, and how we make decisions. They define our culture and guide us every day.

Last September, we proudly launched the CROFTON Monthly Values Program, a significant initiative designed to embed our core values deeply into our working culture. This program is an integral part of our commitment to aligning our performance metrics, decision-making processes, and interactions with each other to our core values: Relationships, Integrity, Safety, and Excellence.

CROFTON’s Core Values:

• Relationships: The entire foundation of CROFTON’s business was built on Relationships. At CROFTON, we believe that the connections we form while working toward common goals are essential. By being authentic, communicating clearly, and treating others as we want to be treated, we have built and continue to build strong, lasting relationships.
• Integrity: At CROFTON, we do the right thing solely because it’s the right thing. Upholding high moral standards ensures we are trustworthy, reliable, and a company that others can count on. By demonstrating a strong work ethic and expressing thanks and appreciation, we create a culture of honesty and respect.
• Safety: At CROFTON, our top priority is ensuring everyone goes home safely to their families at the end of the day. Safety is more than just a priority at CROFTON—it’s a way of life. We are committed to living and working in a way that protects our people and resources. By planning ahead, helping each other, and taking responsibility, we create a safe environment for everyone.
• Excellence: At CROFTON, we strive for perfection. Excellence is what sets CROFTON apart. We pay close attention to details and challenge ourselves to go the extra mile. This commitment to excellence ensures we deliver the highest quality service to our clients and partners.

The program is structured into six monthly sessions, where we begin by discussing all our core values together. From there, we delve into various leadership topics, such as self-awareness, situational leadership, giving and receiving feedback, and effective communication – integrating our core values into each topic. Additionally, we have a session called “Values in Action,” where team members connect real experiences to moments when they were either in alignment or misalignment with our values. This approach ensures that our core values are not just abstract concepts but are actively applied and reflected in our daily work and interactions.

By continuously embedding our core values into our working culture, we are enhancing our internal environment while also strengthening our commitment to delivering excellence in all that we do. We are excited about the future and the positive effects this program will bring to CROFTON.